Auto-biographies, the new Ford Mondeo

The fifth generation Mondeo is now available with Ford’s range of economical EcoBoost engines and, for the first time in the UK, a hybrid petrol-electric option.

mondeoIntroduced in 1992 to replace the Ford Sierra, the Mondeo went on to become a piece of popular culture in 1996 when Tony Blair used the phrase ‘Mondeo Man’ in his Labour Party Conference address.

What a shame there’s so much badge snobbery around these days though. The reaction I got from premium-badge car lovers when I mentioned I was attending the Ford Mondeo press launch wasn’t exactly upbeat.

This just goes to show how marketing and image affects people’s preconceptions. Don’t get me wrong; Ford is no stranger to spin either, but I’ve got to tell you this latest Mondeo is the real deal.

At launch, I tested the Mondeo Titanium Estate 2.0 Duratorq TDCI. With 148bhp and 258 lb.ft of max torque, the Ford is able to dig deep at low revs, resulting in proper pulling power.

Certainly, it’s easy to be blinded by the kudos of a premium badge but the Mondeo is brilliant whether in estate, five door hatch or four door hybrid semblances. It’s handsome, interior space is excellent, the ride is smooth and the handling is spot on. The diesel estate, in particular, excels in every single area. It’s fantastic to drive, it has a refined engine and the boot is the perfect shape for carrying a range of everyday items, from a family-sized weekly shop to a stack of suitcases. It’s good value and will be less costly to run than many of its competitors.

The car is crammed with entertainment tech and safety gadgetry too. In fact it’s the most advanced Ford ever introduced in Europe, and has been awarded the maximum five-star safety rating by independent crash test authority Euro NCAP.

The Mondeo is the first car from the Blue Oval brand worldwide to offer Pre-Collision Assist with Pedestrian Detection. This is designed to detect people in the road ahead – or that could cross the vehicle’s path – and automatically applies the brakes if you don’t respond to warnings at the wheel.

Also introduced for the first time in Europe is Ford’s ground-breaking Inflatable Rear Seatbelt technology. In the event of an accident, the seatbelts expand to disperse crash forces across a body area five times greater than that achieved by a conventional belt. This offers valuable extra protection to very young or old passengers with weaker chest areas.

On the entertainment front, Ford’s SYNC 2 connectivity system boasts an eight-inch colour touch-screen to operate phone, entertainment, climate and navigation systems using voice commands. For example, simply pushing the voice control button and saying “I’m hungry” will display a list of local restaurants, and the MICHELIN guide can help you choose where to eat. SYNC 2 will then connect you by phone to the restaurant to book a table and guide you there. Groovy, or what?

So, this Ford Mondeo with its ‘common-as-muck badge’ is as good, if not better, than many of the eulogized German ‘premium’ cars. Go on – hop in one and try one out. You may be surprised and have an epiphany.

The all-new Ford Mondeo is now on sale from £20,795.

Pros ‘n’ Cons

  • Good drive √
  • Spacious √
  • Safe √
  • Efficient √
  • Image X

Fast Facts (Review Car)

  • Max speed: 130mph
  • 0-62 mph: 9.4 secs
  • Combined mpg: 62.8
  • Engine: 1997cc 4 cylinder 16 valve turbo diesel
  • Max. power (bhp): 148
  • Max. torque (lb/ft): 258
  • CO2: 117g/km
  • Price: £24,745